A Hustler's tale, from the streets to the beats:
The Rise of Low Key Beats
Brandon "Low Key Beats" Joseph is a native of Chicago who faced poverty and street life while growing up. Despite these challenges, he was a natural-born self-starter and entrepreneur with a big-thinking mindset. He knew that he needed to focus on the big picture to overcome adversity and do something different in life. Music was his passion from a young age, and he received his first set of turntables from his grandfather at just 12 years old. Learning to dig for sounds and mix records was the start of something special as he began to pursue a lifelong career in music.
By the age of 15, Low Key was already throwing his own events and DJing 21+ nightclubs in the downtown Chicago nightlife scene. He quickly gained a following and landed residency opportunities at popular clubs like Enclave, Oncore, Epic, and Reggie’s Rock Club. He was booked for multiple gigs per night, honing his craft and perfecting his skills as he serenaded each crowd with his unique sound and delivery, fusing hip-hop, dance, remix, and mash-up. It was there that he learned to become a DJ opening for people like Bad Boy Bill, Stafford Brothers, Marc Stout, Nathan Scott, and many other world-renowned DJs.
Low Key also took an organic interest in producing his own music, and he began working with state-of-the-art facility Miller Street Studios and with other industry producers like Soundmaster T to learn how to network and collaborate with artists on a 1-on-1 level, creating his own style of executive producing. His success grew quickly in production, with his creations reaching the likes of late viral artist FBG Duck, legendary artist Lil Flip, and world-renowned battle rappers Dizaster and Wrekonize, and many other notable acts.
In addition to personal producing, Low Key built a successful online e-commerce instrumental production business, licensing countless instrumentals from his deep catalog to artists and corporations such as Kia and Hyundai and placing in australian tv commercials. Ranking #1 on the charts out of millions of producers on popular beat platforms like Beatstars and Airbit, he scaled his blooming beat business to a high-earning production company. With the success of Low Key Beats, he then saw an opportunity to apply his talents in music and skills in business to help artists and businesses further grow their brands, launching his new company, 3rd Eye Media, in 2021.
The partner company is dedicated to helping artists and businesses with services like graphics, web, content, media, coaching, and consulting. In just two short years, the new company has already grown into an entire ecosystem of its own, providing media for many artists, businesses, brands, creators, authors, and everyday people. Low Key has a proven track record when it comes to helping discover and provide solutions for his network. He credits a lot of his success to building a strong niche community and platform for himself and others to grow and showcase their skills independently. Low Key stands as an exemplary modern-day creator with skillsets that meet the demands of both physical and digital creation that are constantly improving, evolving, and adapting with the world and e-commerce space.
Low Key's success in music and branding behind the scenes has also led him to expand into live events, touring, and artist management and development. He has worked with a range of notable artists, including Jake Owen, Chris Janson, John Pardi, Jackyl, 38 Special, and more, as well as a wide range of independent acts. Now, Low Key has emerged from working behind the scenes, using his 20+ years of experience to grow his brand, create impactful content, and help others follow their passions as well. He proves that even with a difficult road and no formal training, you can still reach your dreams. Low Key has also acquired partnerships with other brands, ventures, businesses, and investments.
More personally, He notes his spirit animal and symbol for finding himself is most related to a phoenix rising from the ashes. He aligns with a free thinking mindset. Being no stranger to total transformation, in his personal time Low Key enjoys living a healthy lifestyle after losing 100+ lbs naturally. Some of his favorite hobbies outside of his professional life are family time, vacationing, the outdoors and boating. His entire reason for building everything is for his family, friends and peers to thrive. Proving anything is possible if you just BELIEVE!
When your talent is slept on, your hustle needs to WAKE THEM UP!
- Low Key Beats